Lunch with Israel’s Former PR Manager: Sean McCartney
On Saturday, April 20 the GC PRSSA had the pleasure of having lunch with Sean McCartney. He is a Geneva Alumni and former PR Manager for the agency that represented the Israel Ministry of Tourism to the Christian market. During his time, McCartney explored the best ways for Israel’s Ministry of Tourism to reach the … Read more
The GC PRSSA Sponsored American Red Cross Blood Drive
After strategically planning for two months, the GC PRSSA finally hosted an American Red Cross Blood Drive on Friday, April 19 from 9 a.m. – 3 p.m. in the Merriman Gym. GC PRSSA members could be seen working the reception table, canteen, offering assistance to donors as escorts and donating their own blood to the … Read more
PRSSA Chapters Compete – the Point Park University Case Study Competition by: Ben Butler
The Duquesne, Point Park and Geneva PRSSA Chapters met in the Point Park University Student Center on Sunday, April 14 to participate in a case study competition. Attendants were greeted with a Panera-catered lunch, which was immediately followed by an introduction to the rules of the competition by Duquesne PRSSA Chapter President Kathryn Bowers. Each … Read more
Elections Recap
The GC PRSSA conducted its second-ever elections on Wednesday, April 10 from 7-8 p.m. The first elections of the Chapter’s history occurred last May when Geneva was chartered. The elections were then conducted by paper ballot. This time around, the GC PRSSA changed its method for doing elections. Candidates were filmed during the weeks leading … Read more
Suit and Tie – A Recap of the 2013 PRSSA National Assembly
Chapter President Ben Butler and Social Media Manager Jason Stoffel were blessed with the opportunity to join delegates from across the country to attend the 2013 PRSSA National Assembly in Albuquerque, New Mexico from April 4-7. Upon arriving, Butler and Stoffel participated in the Day-of Competition. Attendants were split into eight teams that were assigned … Read more
Webinar Wednesdays by: Ben Butler
Last month – on Wednesday, March 13 – the GC PRSSA launched a new tradition called “Webinar Wednesdays.” They are continuing the tradition this Wednesday, April 17 at 5 p.m. in the Reed House PR Room and are planning on following the same format that was developed for the original, which encompasses several elements including: … Read more
The Researcher: More Than a Number – Clients that have Meaning
Showing the bonds between communication and research: by Jessica Driscoll The dehumanization of people is frequently seen in today’s world. Our society has sadly grown fond of “crunching” people like we crunch numbers. This dehumanization has also been seen in the realm of PR. “These are the Biggest PR Disasters of 2012,” an article written … Read more
Learning to Write – PR Style by Jessica Driscoll
On March 26th the Geneva College PRSSA held a writing workshop where Greg Wise, Geneva’s Publications Manager, spoke to students about public relations (PR) writing. A common misconception is the belief that PR writing and journalism are the same. Wise explained that while similarities do exist, PR writing has a different purpose. “PR writing is … Read more
The Researcher: Company Symbols & Symbolic Interactionism
Showing the bonds between communication and research by: Jessica Driscoll Research enhances communication, and no matter one’s niche (Public Relations, Journalism, Integrated Media, etc.), it enhances communication for a client, business, or important issue. One undeniable element of research both for businesses and personal clients are symbols. For example: Friskies by Purina places their name … Read more
The PR Guy Analyzes: 50 Word Emailing
Measuring and Analyzing Integrated Marketing Communications Tactics On-Campus and Off by: Ben Butler I read an article this past February on Mashable explaining that Groupon CEO, Andrew Mason, decided to start sending emails that were limited to 50 words. Mason took this idea as far as to incorporate a script in his mail application that … Read more
