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    This is the blog of the Geneva College PRSSA --- a group of driven Public Relations students working to better their professional development and to get more involved with both the college's community and the Public Relations community.

Pizza, PR, and Prizes: GC PRSSA Fall Mixer

Present and future members of the Geneva College Chapter of the PRSSA kicked off the fall semester at Pizza Joe’s at 5:00 PM on Wednesday, September 10, 2014. The event was a lively blending of pizza, PR, and prizes. As Richard Louther, the GC PRSSA’s president made introductory comments, students enjoyed pizza and soda, compliments … Continue reading

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National Assembly: The Highlight of my Semester by Richard Louther

There are no people like PR people. My opportunity to represent Geneva College as a delegate at the 2014 PRSSA National Assembly in Charleston, South Carolina was a strong reminder of that. When I left my house for the airport on Thursday morning, it was a “balmy” 10 degrees in Pittsburgh. Just a few hours … Continue reading

Rebekah Epstein meets with the Geneva College PRSSA via Skype by Holly Vizino

Braving the frigid temperatures on Wednesday, Feb. 26, members of the Geneva College Chapter of the Public Relations Student Society of America (PRSSA) convened for a Skype video conference about job searching with Rebekah Epstein, founder of fifteen media.   After graduating four years ago, Epstein worked freelance for many small companies until she started … Continue reading

American Eagle’s Leah Curry speaks at Geneva College by Jessica Driscoll

On Wednesday, Jan. 29, the Geneva College Chapter of the Public Relations Student Society of America (PRSSA) discussed mobile marketing with alumnus Leah Curry, and associate marketing manager for American Eagle. “Mobile marketing is the new, trendy wave that companies are now investing in,” said Curry. “Your generation doesn’t mind being marketed to on their … Continue reading

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Media Pitching Workshop with Cheryl Johnston by Richard Louther

On Tuesday, October 22, the Geneva College PRSSA Chapter (GC PRSSA) held a workshop on media pitching. It was conducted by Cheryl Johnston, Director of Marketing Services and Public Relations at Geneva College. During the workshop, Johnston demonstrated how to pitch stories to news media. She explained that public relations practitioners should do some homework … Continue reading

Kicking off GC PRSSA’s 2013-2014 Year with Sean McCartney by Jessica Driscoll

On Friday, September 6, the Geneva College PRSSA (GC PRSSA) held their first meeting of the year with Sean McCartney, former public relations representative for the Israel Department of Tourism. McCartney engages students first with his definition of public relations. “Public relations is a relationship business; your ability to cultivate and nurture relationships is essential,” … Continue reading

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Leadership Rally Recap by Richard Louther

I was told good things about the PRSSA Leadership Rally prior to attending the event in Scottsdale, Arizona, but that didn’t prepare me for how fantastic it was. It was an exhilarating, non-stop weekend spent attending various workshops and meeting other PRSSA Chapter presidents. In fact, I wasn’t on the shuttle from the airport to … Continue reading

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Revisiting Ketchum by Jessica Driscoll

On Friday, April 26 the Geneva College PRSSA (GC PRSSA) revisited Ketchum’s Pittsburgh office. The GC PRSSA’s first visit covered the basics of Ketchum as an organization. This visit, however, was a personalized question-and-answer time covering a variety of topics. Brittnee Hammonds , Libby Krah and Brandi Smith offered their expertise, advice and personal life … Continue reading

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Lunch with Israel’s Former PR Manager: Sean McCartney

On Saturday, April 20 the GC PRSSA had the pleasure of having lunch with Sean McCartney. He is a Geneva Alumni and former PR Manager for the agency that represented the Israel Ministry of Tourism to the Christian market. During his time, McCartney explored the best ways for Israel’s Ministry of Tourism to reach the … Continue reading

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The GC PRSSA Sponsored American Red Cross Blood Drive

After strategically planning for two months, the GC PRSSA finally hosted an American Red Cross Blood Drive on Friday, April 19 from 9 a.m. – 3 p.m. in the Merriman Gym. GC PRSSA members could be seen working the reception table, canteen, offering assistance to donors as escorts and donating their own blood to the … Continue reading

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